Elenberg Fraser designed Avenue, situated on the corner site of Alexandra Avenue and Chapel Street, South Yarra in Melbourne.
Avenue is a series of pillowy curtain walls that radiate out over the surface. This ripple effect helps the building turn the corner, giving it a picturesque planning outcome; the fluid surface reflects and refracts the sun’s rays.
And just like a pool of water, Avenue’s surface is cool in the shade, but flares in the warmth of the afternoon sun. The natural surroundings, from the sky to the trees, are captured in the façade – their movements are mirrored in the surface, creating dynamic inhabitation.
In this way, the design of the building amplifies the characteristics of the natural world and then rearranges them into discrete pictures.
The pillowy walls also create bay windows for each apartment.
Looking up and down Chapel Street, residents stand in the view surrounded by a canopy of trees.
Each apartment also has a conservatory, creating a balcony like space within the residence.
Contemporary luxury demands a high level of amenity and Avenue delivers abundant natural light and ventilation, privacy, and clear open space.
Project Details
Project size – 19,600 m2
Completion date – 2015
Project Team
Architecture
Elenberg Fraser
Elenberg Fraser is an expert in multi-residential architecture and interior design. This expertise has been recognised through industry awards for projects such as Fifty Albert (City of Port Phillip 2014 Design Development Awards – Winner Best New Development); Luna (Architizer A+ Awards – 2014 Winner Residential Mid Rise + Finalist Arch Daily 2014 Building of the Year Awards) and A’Beckett Tower (2011 AIA Victoria Best Overend Award for Multi-Residential Architecture).
Elenberg Fraser residential projects have demonstrated their potential to improve returns and work within strict floorplan and cost considerations, but also provide truly inhabitable environments that excite and engage their owners and tenants.
Elenberg Fraser also design luxury resorts, distinctive hotels and sensory restaurants from hubs in Melbourne, Sydney and Hanoi.
Environmentally Sustainable Design
Watermans AHW
Waterman Group is a multidisciplinary consultancy providing sustainable solutions to meet the planning, engineering design and project delivery needs of the property, infrastructure, environment and energy markets.
Founded in 1952, the company has since grown into a leading engineering and environmental consultancy with offices throughout the UK, Australia and Europe. Waterman works with government agencies, local authorities, government-regulated industries and private sector clients to provide innovative, sustainable and economic solutions across a wide spectrum of business activities.
The firm has extensive experience in property and buildings, environmental consultancy, power and energy, roads, highways and rail infrastructure, urban and regional planning. Award winning teams provide professional consultancy services throughout the complete life cycle of the asset starting from initial surveys and concept planning, through to design, delivery, project management, supervision and on-going maintenance.
Waterman Group is part of CTI Engineering, the leading Japanese engineering consultancy. CTI provides professional consulting services related to civil engineering and construction works, including planning, research, design, and project management.
Structural Engineering
Webber Design
Webber Design is a Structural Engineering practice with offices in Sydney, Melbourne and Perth. They are one of the largest privately owned Structural Engineering practices in Australia delivering a hands on, back to basics philosophy with affordable cost effective designs and a high standard of personalized service to the construction industry in Australia.
Since commencing operations in 2007, Webber Design has been commissioned on projects of a total value in excess of $20 Billion on a variety of residential, institutional, community, commercial, retail and health projects ranging from luxury homes to high-rise buildings.
This achievement is the result of the efforts of a team of engineers and BIM draftsman who are well respected by associated consultants, designers and contractors for their expertise, professionalism and performance throughout all phases of the project.
Interior Design
Hecker Guthrie
Hecker Guthrie aims to create spaces that are endearing and beautiful, where the feeling speaks louder than the furnishings and the levels of charm and comfort outweigh the instant gratification of the merely new.
Hecker Guthrie, based in Melbourne, is one of Australia’s leading design practices undertaking projects, in the hospitality, residential, retail, and commercial sectors, both within Australia and abroad.
The directors, Paul Hecker and Hamish Guthrie, who appear on the surface to present a sort of yin and yang in terms of personality, have at their core common design beliefs that support and sustain one another and the broader practice.
Meeting at the offices of architect Darryl Jackson, in the mid 1990s, and working on a project together when it was rare for interior designers to be commissioned, they clicked, and subsequently set up an enduring partnership.
They have forged a distinct approach to their multi-disciplinary practice through a series of closely held beliefs that include the expression of authenticity from the initial idea, through a series of spatial decisions and material choices, to the finished space.
These shared attributes are balanced by thoughtfulness (Hamish) and enthusiasm (Paul) bringing design solutions and providing an umbrella perspective which takes in several areas of expertise; interior design, building design, industrial design, furniture design and styling.
A staff of fourteen adds a wealth of interdisciplinary design skills and collaborative know how and is thoroughly supported by a strong administrative team.
The practice believes in working with the client to develop an overarching concept which drives a project and becomes a shared journey, with Hecker Guthrie delivering above and beyond in terms of commitment, quality and vision.
The aim of the practice is to create spaces that are endearing and beautiful, where the feeling speaks louder than the furnishings and the levels of charm and comfort outweigh the instant gratification of the merely new.
Paul and Hamish have a clear design voice and command respect within the Australian design community, where they are often called upon for judging and public speaking. The award-winning work of the practice features regularly in design and lifestyle journals, books, and blogs.
Construction
Icon Construction
The combination of the Icon Co and Cockram businesses in 2018 created an unrivalled ability to deliver a fully diversified range of construction services and scale of projects. The inspiration behind the union was to leverage the diverse sector experience of Cockram with the larger Design and COnstruction experience of Icon Co.
Today, Icon is one of Australia and New Zealand’s largest construction providers with over 80 projects ranging in size from $0.5 million to $400 million and annual revenues in excess of $1.7 billion.
With some of the industry’s greatest breadth of sector capability Icon can deliver projects of any size, any scale, anywhere.
Development Manager
Fridcorp
Paul Fridman established Fridcorp in 1997 and has a genuine personal commitment to quality design. An entrepreneurial property developer, Paul started the company to seize an opportunity in the market for attainable luxury.
Paul’s expertise includes site identification, negotiation with key stakeholders and, most importantly, creating distinction in architecture and design. His passion for design is evident in every Fridcorp development.
Paul looks for this passion, talent and innovation in the people he works with and collaborates with his team, creating an environment where individuals collectively strive to achieve excellence.
Fire Engineering
Umow Lai
Umow Lai, one of the leaders in Fire Engineering in Australia, possesses a team of highly experienced Fire Engineers who have extensive experience providing practical, integrated and safe design solutions that are cost effective and innovative.
Well respected in the industry, their fire engineers have published extensively in peer reviewed international journals and presented at conferences relating to fire safety. Umov Lai’s fire engineering consultants have received awards in the field of fire engineering, and have lectured in post-graduate fire engineering courses.
The firm’s Chairman and Founder, Dominic Lai, led the way in this field, being the first person to be registered as a Fire Engineer in Australia. He grew their Victorian office to employ the largest number of Registered Fire Engineers under one roof in Australia.
Umov Lai’s Fire Engineers, registered in Victoria, New South Wales, and Tasmania, have successfully completed numerous fire engineering studies for major projects spanning a wide spectrum of building types, and possess expertise in flammability testing, smoke detection and behaviour of structural elements in fire conditions.
Photography
Peter Clarke
Peter Clarke is an established photographer with over 20 years’ experience n his field.
Over the years, Peter has gained extensive knowledge and experience documenting the built environment, as well as natural and man-made landscapes.
His collaborative approach and strong vision has seen his unique graphic style applied to a wide range of industries including architecture, construction, mining and aviation.
Peter works with a diverse range of clients including architects, design practices, government bodies, listed companies and publishers.
Photo Gallery
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Design © 2020 Elenberg Fraser. All Rights Reserved.| Images © 2020 Peter Clarke. All Rights Reserved.
Multi Residential
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