Target Head Office

In 2018, architects Gray Puksand created a dynamic new building for an iconic Australian discount department store brand. Target has been a mainstay for many Australians since it was first founded back in 1926.

Its roots can be traced back to Victoria’s Geelong region.

Fittingly, Target’s new headquarters was built within the Cedar Woods master-planned community of Williams Landing, in the same region.

The new headquarters created a distinct destination for all employees.

From a design perspective, the new building is defined by a dynamic façade that plays upon the site and its corner location. It sits in a reasonably new development zone, adjacent to passenger rail.

It was critical that Target’s headquarters building stand strong, allowing the brand to leave an impression.

“A multi-coloured, dynamic façade design shrouds the building to create a landmark statement within the precinct,” says Robert Puksand, founding partner at Gray Puksand.

This dynamism speaks to Target’s core values while also instilling a functional purpose.

Red awnings creep across the corner, creating an eye-catching threshold to draw users in while cutting-through the massing of the overall structure.

“A lively façade design creates a pedestrian-friendly backdrop to the external piazza created on the corner,” explains Puksand.

Moving internally, Gray Puksand utilized an enormous 3,000-square-metre floor plate to create a considered working environment, spread across eight floors.

As is increasingly important in workplace design, Target’s various teams needed to be connected to facilitate communication.

The design, therefore, enables interaction and collaboration.

From an elemental perspective, natural light has been optimized across each side of the building, to enhance working conditions inside, while maintaining the overall building performance.

Target’s new headquarters gives its employees a new home through a bold architectural statement.