As built environment professionals, we’re constantly pitching ideas, promoting concepts, and advocating for project objectives. Yet we often stumble and fail to get our objective over the line. We need to be persuasive to advance our agendas and protect our projects.

It’s insufficient to be just an outstanding designer, capable professional, master builder, or creative maker.

Ideas, designs, and projects all need powerfully persuasive advocates.

That’s why Blair Warren’s “The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding” is worth knowing.

Here’s Warren’s thesis…

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

When you start to proactively analyse persuasive messaging – in business, life, and politics – you will notice its widespread use – for better or for worse.

Related:  “How persuasion works in business, life and politics”

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